SPONSOR| Snog Pure Frozen Yogurt are back at Fashion Scout

Snog Pure Frozen Yogurt, the AMAZING low-calorie, fat-free Fashion Week treat are back as an Official Sponsor for Fashion Scout!

Providing our guests with the tastiest healthy frozen yogurt around, the beautiful guys at Snog are providing us with a range of delicious flavours including Natural, Green Tea, Mango and Chocolate.

With healthy fruit or naughty pick-me-up toppings, Snog Pure Frozen Yogurt is the perfect Fashion Scout companion, with Snog's around the world- they bring everyone from around the world together in one place- celebrating and supporting the diversity the London Fashion Week brings.

The guys from Snog will be around the Freemason's Hall all week, providing fashion-lovers with a nutritious and healthy indulgence to keep them going in the hustle and bustle of London Fashion Week. Keep up-to-date with their Fashion Week adventures on the Snog Blog, here!

For more information on Snog Pure Frozen Yogurt and for all their nutritional information, head to their website here. Be sure to follow them on Twitter - @ifancyasnog for exclusive insights and exciting news! Let's get #snogging! 

Images by Rowan Papier

NEWS| Fashion 156 The London Fashion Week Preview featuring Fashion Scout

A number of Fashion Scout designers have been featured as a part of Fashion156's A/W13 preview issue. The work of Timur Kim, Nova Chiu, Heohwan Simulation, Eugene Lin, Yulia Kondranina, Patrick Li and Apu Jan all make an appearance, and give a real taste of what we can expect over the Fashion Scout London showcase. From floral prints to black knitwear, geometric design to fringed embellishments, its clear all of the designers have created unique and personal aesthetics through their work.

All of the above designers will showcase their AW13 collections on the catwalk between the 15th and 19th of February at our Freemasons Hall.

By Josh Walker (@josh_walker_)

Images from Fashion156.com

INDUSTRY SELECTS| Martyn Roberts, Hilary Alexander, Jessica Bumpus and Eudon Choi

Ahead of the eagerly anticipated Fashion Scout London A/W13 showcase, we exclusively caught up with Fashion Scout Director Martyn Roberts, Vogue.com's Jessica Bumpus, esteemed journalist and Graduate Fashion Week trustee Hilary Alexander and Fashion Scout alumni Eudon Choi to find out their selection of Fashion Scout designers this season and what they think designers need to do in order to gain global recognition within the industry. Tweet us your thoughts of this exclusive insight @FashionScout. 

Martyn Roberts, director and founder of Fashion Scout:

Out of the showcasing designers for Fashion Scout February '13, who are you hotly tipping for global recognition? 

Merit Award winner Yifang Wan and Ji Cheng have both been getting lots of publicity in China.  I'm also looking forward to our two international showcases - Runway Collective from Istanbul and Kiev Fashion Days

What is your advice for designers in regards to international recognition?

They need to think big and ensure that their vision is global.  The models and styling they use need to appeal to different markets.  Its an exciting time for designers who want to conqueror the world

What shows are you looking forward to the most this season?

 I love Pam Hogg's shows - they're always so crazy and have a fantastic celebrity audience


Jessica Bumpus, Fashion Features Editor at Vogue.com and Fashion Scout Selection Panel member:

What Fashion Scout shows are you most looking forward to this season?

I'm looking forward to seeing what all of the designers have in store but I think I'm especially looking forward to Patrick Li from the Ones To Watch and Yifang Wan, the Merit Award-winner.

In your experience, what qualities do designers need to in order to gain international appeal?

Well international appeal is quite a large and expansive term and you have to think globally and about your markets - and each is different. So I would say designers need to be flexible about their vision and realise that it has to be just as commercially viable and covetable as it is creative. What works for one market doesn't for another. Think big, be pragmatic and open to suggestion

Hilary Alexander, former Fashion Director of the Telegraph, Graduate Fashion Week trustee and Fashion Scout Selection Panel Member:

One of my favourites to watch from Fashion Scout, is Stephanie Kitchen, from Bath Spa who will be showing as part of the FAD show on Tuesday.

Fashion Scout alumni and former Merit Award winner Eudon Choi:

Out of the showcasing designers for Fashion Scout February '13, who are you hotly tipping for global recognition and what shows are you most looking forward to? 
Heo Hwan (Heohwan Simulation) for his immaculate tailoring and precision. Again, I have to say Heo Hwan as he is a dear friend and very talented.

In your opinion, what qualities do designers need to have in order to have international appeal? 

I think that if you are true to your vision and work hard then sooner or later you will succeed. 

By Editor, Cass Gowing

Images by Natalia Ilina, Asia Werbel and Industry London.

EXHIBITION| London Exhibition Official Opens: Friday 15th February

Christopher Waller

Anna October

Apu Jan

Emillium

Heohwan Simulation

Hellen Van Rees

Ming Pin Tien

Lulu Liu

Patrick Li

Taeseok Kang

Timur Kim

 Yeashin

Yulia Kondranina

Merit Award Winner Yifang Wan

Fashion Scout are thrilled to announce the return of the London Exhibition for February 2013. 

With an array of fantastic International Design Talent, do not miss out on an up-close and personal interaction with the future design icons of our generation. 

In partnership with innovative online platform Fashion Monitor, the doors of the Freemason's Hall in Covent Garden will be opened to a host of industry professionals on: 

Sunday 17th February 

from 

10.00am-1.00pm 

This event is invitation only and you must RSVP to gain entry to the event. 

Supported by the Mayor of London and sponsored by *TeaShed and Campari, there will be refreshments served as you witness first-hand the innovative new talent in at London Fashion Week. 

Head to the Fashion Scout website for more information and follow @FashionScout for all the latest information.

SPONSOR| London Fashion Week Snack Propercorn at Fashion Scout

The amazing popcorn snack Propercorn returns for another season at Fashion Scout! The London Fashion Week snack is perfect for fashion lover's on-the-go, honouring the front row with a much needed snack between shows. 

Propercorn- popcorn, done properly, beautifully blends a mixture of heritage and style to create a guilt-free snack that not only tastes good, but is made in memory of family, love and a passion for good food! With four amazing flavours- Fiery Worcester Sauce & Sun Dried Tomato, Sweet and Salty, Sour Cream and Chive, and Lightly Sea Salted.

With all these treats under 100 calories, Propercorn is a vital part of the Fashion Scout family and we are so thrilled to have them back with us this season! Visit the Propercorn website for more information and be sure to follow them on Twitter - @Propercorn for the latest news from the London Fashion Week front row...

Images by Sophie Elliot & Dani Farrow 

ANNOUNCEMENT| Fashion Scout Paris Showroom Designers

Fashion Scout will be presenting the very best of global fashion and design talent at our Paris Showroom once again during Paris Fashion Week. Held from Thursday 28th February through to Tuesday 5th March 2013, the Fashion Scout Showroom will return to our new Paris Fashion Week home of: 

23 rue du Roi de Sicile

75004

PARIS

Our eighth season in Paris, yet the first since our global relaunch as Fashion Scout, we are pleased to showcase the best of UK and International designers, straight from our Fashion Scout London showcase. Our strong presence at Paris Fashion Week through our Paris Showroom indicates the strong international outreach of Fashion Scout as a platform and we are thrilled to be returning for another season.

This season, the designers showcasing at our Paris Showrooms are: 

Anna October

Apu Jan

David Longshaw

Hellen Van Rees

Heohwan Simulation

Kirsty Ward

Krystof Strozyna

Leutton Postle

Myrza de Muynck

Na tasha Zinko

Nova Chiu

Patrick Li

Phoebe English

Raffaele Ascione

Shao Yen

Timur Kim

Yasya Minochkina

Yifang Wan

Yulia Kondranina

Zeynep Tosun

For more information on our designers, just click here.

SPONSOR| Vita Coco Keep Fashion Scout Refreshed for London Fashion Week

That's right! The hydrating, delicious-tasting, Caribbean-loving Vita Coco Team are back for another fantastic season at Fashion Scout!

100% coconut water, Vita Coco brings a taste of the Caribbean sun to London Fashion Week, the low-calorie, high-flavour drink is drawing in the crowds at Fashion Scout.

Bringing the refreshment to the front row, Vita Coco will be front and centre in the madness of London Fashion Week, providing the Fashion Elite with a fabulous array of tasty new flavours including: Peach & Mango, Passionfruit, Pineapple, Acai & Pomegranate and of course natural. 

Not only that, but Vita Coco have teamed up with Stylist Magazine to provide the ultimate Fashion Week package. With VIP passes and seats at six Fashion Scout shows on offer, the lucky winner will be provided with their very own supply of Vita Coco- for one whole month!

We cannot wait to have Vita Coco back with us at Fashion Scout! To find out more information on Vita Coco, head to their website here, and for more information on the Stylist competition- just click the image above!

In the meantime, make sure you stay in the know with @FashionScout and @VitaCocoUK! 

Images By Rowan Papier & Natalia Ilina

Screen Shot from Stylist.co.uk

SPONSOR ANNOUNCEMENT| Backstage Sponsor Propress team up with Fashion Scout for another season

Backstage Sponsors Propress will be joining Fashion Scout for another season at London Fashion Week. 

Diving head-first into the fast-paced craziness that is backstage at the Freemason's Hall in Covent Garden, Propress will be aiding the best in new International design talent, making sure their collections are picture perfect for the Fashion Elite. 

Having worked with some of the biggest names in the industry including Gucci and Calvin Klein, Propress Steamers are no strangers to the fashion scene, returning as a much loved backstage sponsor for a second season at Fashion Scout. 

With both professional and industrial steamers, suitable for a range of fabrics including silk and cashmere- Fashion Scout designers couldn't be without the impeccable service from Propress season after season.. For more information on the fantastic range on offer from Propress, just visit their website here. 

Be sure to follow both @FashionScout and @PROPRESSUK for all the latest and up-to-the-minute backstage news live from London Fashion Week. 

Propress images from Propress.co.uk 

Pam Hogg Catwalk Image by Asia Werbel 

PREVIEW| Hellen Van Rees A/W13 film and lookbook

 

Hellen van Rees A/W'13 from Hellen on Vimeo.

Fashion Scout S/S 13 Ones To Watch designer Hellen van Rees previews her A/W  13 collection in a film that captures the essence of the movement and fluidity in her work. After rave reviews from the OTW Showcase, the Central Saint Martins graduate has been featured on Dazed Digital and garnered fans of her sculptural pieces with Lady Gaga being seen wearing a look from Hellen’s AW12 collection “Square One:  The Miracle of the Space Age”.

The film which features her A/W 13 collection, “Square 3 Angle: The Transformation”  is a collaboration with Evelien Gerrits of EveMedia  telling a story of shape and form beautifully, with tweed used in a raw technique where frayed edges balance delicately with simple shapes. Known at Fashion Scout for her geometric sculptures, the film gives the energy and life to these forms that navigates through Hellen’s concept of transformation freely.

Meanwhile, Hellen has also released preview images to accompany for her AW13 collection. Set against a background of black and white, the look book displays the new collection, worn by a faceless silhouette effectively displaying the garments that stay true to the colourful, cubic look the Dutch womenswear designer has become known for.

Hellen van Rees will showcase her A/W 13 collection at Fashion Scout’s London and Paris showrooms.

By Vanessa Omoregie and Joshua Walker
Images from Hellen Van Rees

SPONSOR ANNOUNCEMENT| POD Food Return to Fashion Scout for Feb '13

Fashion Scout are thrilled to announce the return of POD Foods as an Official Food Sponsor for London Fashion Week, A/W13. 

Supplying us with amazing backstage goody bags full of nutritional goodness and treating the thousands of Fashion Scout visitors to cheeky tasters from their new Spring menu, we cannot wait to sink our teeth into some of their delicious fresh food. 

Building a responsibly sourced, healthy and tasty food business, you can find a POD across London. With centrally based restaurants featuring outstanding furniture from recycled materials- if a friendly and vibrant atmosphere with hot, healthy and nutirious food is your thing then look no further than the POD website to find your local restaurant. 

Fancy saving yourself 50% on a tasty warming lunch? Join the POD club, here! 

This season, we are launching our exclusive #PODoftheday hashtag on the Fashion Scout Twitter to find out which tasty treat is the favourite amongst the Fashion Elite at The Freemason's Hall. Join us and let us know what you're favourite POD of the Day is!!

Images by Rowan Papier & Natalia Ilina

NEWS| Fashion Scout relaunch on Vogue Italia

The re-launch of Fashion Scout as the international showcase for fashion innovation has appeared on Vogue Italia and explains how Fashion Scout "now expands its global outreach to include leading international showcases". With our showcase only a matter of days away, this season is set to be another exciting one. Including talent from the likes of our Merit Award winner, Chinese designer Yifang Wan, a curated selection of new designers from the Ukraine as well as a catwalk presentation from Istanbul's best, we look forward to seeing what all of our designers have to offer.

Fashion Scout's London showcase will take place from the 15th - 19th of February at our Freemasons Hall.

By Josh Walker (@josh_walker_)

ANNOUNCEMENT| Fashion Scout London Exhibition Designers

We are pleased to announce the following designers will be showcasing their designs for five days at Fashion Scout's Exhibition Space A/W13 at Freemason's Hall. 

Anna October

Apu Jan

Christopher Waller

Emillium

Hellen Van Rees

Heohwan Simulation

Lulu Liu

Ming Pin Tien

Nova Chiu

Patrick Li

Taeseok Kan

Timur Kin

YEASHIN

Yifang Wan 

Yulia Kondraninina

In addition to the Merit Award winning designer Yifang Wan and Ones to Watch designers Yulia Kondranina, YEASHIN and Patrick Li - designers Hellen Van Rees, Heohwan Simulation, Anna October, Ming Pin Tien, Nova Chiu and Taeseok Kan will return to the Fashion Scout London rooms for another season. 

This season sees Apu Jan, Christopher Waller and Emillium join Fashion Scout for the first time.

The Exhibition is open for the full five days from Friday 15th February to Tuesday 19th February, 10am- 6am.