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Sunday 16 September 2012

INTERNATIONAL RECEPTION| Interview with Fashion Monitor's Editor-in-Chief Hannah White


The International Reception at Vauxhall Fashion Scout is one of the biggest events on our calendar.  Hosted by Fashion Monitor, the session allows our designers to meet, and establish links with industry professionals.  The invaluable support that Fashion Monitor provides for our designers is paramount in allowing Vauxhall Fashion Scout to realise our ethos.  We spoke to Hannah White, the Editor-In-Chief of Fashion Monitor, to find out more about the important relationship between Fashion Monitor and Vauxhall Fashion Scout.  

“Fashion Monitor is a hub for the entire industry.  Our clients include everybody across the industry from PR’s and brands, media and photographers, to creatives and stylists; it’s a resource for contacts, news and events.  We keep everyone up-to-date with what is going on in the industry.

Our relationship with Vauxhall Fashion Scout started about 4 seasons ago.  I took on the role at Fashion Monitor of building our brand awareness and partnerships within the industry.  We are growing in the industry, so it was nice to be able to partner with Vauxhall Fashion Scout and their emerging talent; to support that talent and then to see those designers as they progress and move onto bigger presentations and productions.  It’s important to show our support for Vauxhall Fashion Scout, as well as the designers that are showcasing.  It’s also nice to be able to bring in our audience as well as the audience who would usually be visiting the showcase.  

I’ve been a big fan of MASC for the past few seasons.  This season they have taken a bit of a new twist, with a lot of bright colours, zip detailing and leather detailing as well; that’s a favourite again.  Our Associate-Editor, Laura, is wearing one of Patrick Li’s jackets which is great.  There are a lot of new designers who are showcasing, which is really good to see.  I always think the Graduate Showcase is brilliant for the September season.  Martin and the team are always out scouting for the best talent at Graduate Fashion Week, and they have not failed to bring that to Vauxhall Fashion Scout again.”  

Vauxhall Fashion Scout would like to thank Hannah, and Fashion Monitor, for their continuing support in hosting the International Reception each season.  

Interviewed by Abigail Gurney-Read (@AbbyGurneyRead)
Images by Stephanie Matti