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Saturday 15 February 2014

COLLECTION | Pam Hogg AW14







As the lights dimmed and pressure mounted before the first model emerged for the Pam Hogg AW14 show, a spotlight lit up a neon clad protester holding a placard that read “This is a dedication to The Pussy Riot”.

Known for speaking her mind, Hogg had something to say this season and boy did she let us all know. The designer’s first model emerged in a neon unitard and multi-coloured headpiece which set the tone for what was to come. Bold, brave and eccentric, Hogg’s collection embodied the fiery spirit of the designer from beginning to end.

The unitard dominated the show in various styles, textures and colour palettes. Male and female models glided extra-terrestrially down the catwalk in this Hogg staple in gravity defying space boots. Continuing with a theme of surrealism the models donned cotton candy style headpieces in sugary pinks and blues.

Hogg obliterated he notion of gender profiling and conventional beauty ideals with her assembly of multifarious models who varied in race, gender, ethnicity size and shape.
Hogg’s showstoppers came in the form of gowns that combined a Bow Peep and Marie Antoinette aesthetic but inevitably with a punky twist.  A gold lame full-skirted number certainly turned a few heads while a sheer, bridal-style unitard with Adam and Eve style modesty coverings garnered a few cheers.

Always one to finish on a high, Hogg finished the show with a bridal Bow-Peep style ensemble including exaggerated bonnet, and a simple sheer scarf draped over the model’s breasts. As the lights dimmed once more, the crowd let out a universal cheer and the designer dressed in a baby blue velour unitard emblazoned with slogans ‘Courage’ and ‘Pussy Riot Rule’, emerged to a well-deserved standing ovation. Hogg’s show was as other-worldly and whimsical as could only be expected from fashion’s rock goddess.


By Lia Stokes, contributor. (@LiaStokes)
Images by Jamike Latif (@JamikeLatif)