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| Photography by Lucas Seidenfaden |
Brazil is a country renowned for its passion for life,
personified by the colourful and energetic Brazilian carnival and the fuel
juice of its people is coconut water. Vita Coca is a North American brand also
born out of love; In 2003 Coco Vita’s founders and lifelong friends, Ira Liran
and Michael Kirban, met two Brazilian women in a Manhattan bar who were to
become their future wives. When asked what they missed most about Brazil, the
women replied “Agua de Coca!” After some research into the magic water Liran
and Kirban created Vita Coco.
It is little wonder why Vita Coco has taken off so quickly;
the water is completely natural, super hydrating, fat free, cholesterol free,
potassium stacked and full of electrolytes. Vita Coco is not only nutritious
but delicious too with a range of fruit flavours made from natural fruit
purees. Coupled with a rising demand for non-carbonated soft drinks, and an
increasingly health conscience society, Vita Coco is the perfect rejuvenating
drink. Vita Coco is endorsed by America’s biggest sports stars and their forth
coming campaign will feature effortlessly hip fashionista, Rihanna.
Vauxhall Fashion Scout is proud to be working with such an
innovative, quality health-promoting brand. Vita Coco is available in the
Vauxhall Fashion Scout Media Lounge so what better refreshing beverage to fuel
your London Fashion Week?
Find out more here.
Text: Amy Lockwood