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MUUSE and Fashion Scout team up for the first time awarding a
Special Prize to Ones To Watch designer Hannah Williams. The prize will include
full support and development as well as sponsorship along with promotion and
distribution and the opportunity to showcase a new collection with Fashion
Scout. We spoke to Gitte Jonsdatter from Muuse about the new collaboration and
on choosing Hannah Williams as their winner.
What were
the thoughts behind teaming up with Fashion Scout and One’s To Watch this
season?
Fashion Scout is a fantastic collaboration for us because we
provide production, support, and introduction of commercially viable
collections and Fashion Scout provides all the things that we don’t provide so
I think it’s an ideal setting for us.
What did
you see in Hannah Williams’ collection that stood her out as a clear winner?
Hannah is one of the most original visions we’ve seen this
year, incredible creativity her use of materials and shape. It’s simple yet
it’s detailed, kind of is reminiscent of early Margiela but completely her own
thing.
Muuse seems
to be a supporter of young talent, what is it about young designers and
graduate collections that you love?
Some of the talent when they’re first coming out of school
their vision is the most pure, creative and original. It’s before they’ve kind
of been out and I guess tried to interface with the industry and with the
compromises that that brings. We really try to capture people when they’ve
still have that original vision that hasn’t been sold yet.
What have
you seen so far here at Fashion Scout that you’re loving?
It’s been a pretty exciting few days here and a number of
catwalk shows have been really interesting, Kiev Days was super fascinating to
the see the difference in cultural background and what that brings, complete
surprise in shapes and in choice of print and pattern, that was great.
Follow us on Twitter @FashionScout #FashionScout
By Vanessa Omoregie, @wewearblack
Photography by Benjamin Turgel, @BenjaminTurgel