Lera Leshchova is one of the most popular Ukrainian
designers- her brand L L is one of the fastest growing brands on the Ukrainian
market. Lera was born with a dream to become a couturier. From a young age, she
began to hone her talent by drawing, painting and mastering the skills of
dress-making. Leshchova took part at the many various competitions and
exhibitions in her native country and abroad and has won numerous awards.
In 2010 Lera Leshchova opened her own independent studio,
where she produces seasonal collections, a diffusion line, capsule collections
other creative collections. Her first collection L L launched in 2012 at
Mercedes- Benz Ukranian Kiev Fashion Days.
Leschova’s designs are pure, timeless and clean. She uses
supreme quality materials, unexpected textures, and meticulous attention to
detail. The Leschova woman is stylish, open-minded and independent. She knows
what she likes and doesn’t conform to fleeting trends. Leschova’s SS14
collection reflects this ideal- the pieces are classic and smart with plenty of
impact. Elegantly lengthy gowns and pretty dresses, decadent satins, hints of
feminine fuchsia and sparkling folds of sparkling lurex provide a visual feast
for the eyes. Large metal necklaces add interest and detail to the pieces.
Lera was more than happy to answer a couple of questions
from the Fashion Scout Blog Team about her collection and her love of London…
What does your
collection mean to you?
To me, my collection is the future of fashion. I believe in
every piece and think it’s some of my best work yet. I’m proud of it all.
Are you excited to be
showcasing your designs with Fashion Scout?
It’s a privilege to be associated with Fashion Scout. I’m so happy to be here! As for London, I
absolutely love everything about it- the people, the class, the culture, the
architecture and of course, the fashion industry. It’s a big deal for me to
showcase my work in such an influential city.
By Georgia Hathaway, Contributor. Follow me on Twitter:
@GeorgiaHathaway
Photographs by Tram Nguyen, @TramNguyen
Photographs by Tram Nguyen, @TramNguyen